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Making Media Connections 2008 - Conference Materials
Wednesday June 11, 2008 – Thursday June 12, 2008Below you will find materials and resources that our conference trainers shared or referenced during conference sessions. You are welcome to download any of the resources available here.
In addition to conference materials, you can also access audio recordings of various sessions. Special thanks to <a target="_blank" href="www.chicagopublicradio.org/amplified">Chicago Amplified</a>, a project of Chicago Public Radio, for recording and hosting conference audio files.
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12 sessions available.
1 2 3 »
MySpace, YouTube, Facebook and Change.org Training for Non-Profit OrganizationsWednesday June 11th 9:30 AM to 12:30 PM
Trainer(s): Heather Mansfield, DIOSA Communications
Increase your visibility on the Internet, recruit new donors and e-newsletters subscribers, and build online community around your organization's mission and programs at little to no cost to your organization. An in-depth look at how nonprofit organizations can utilize Web 2.0 tools – such as MySpace, Facebook, You Tube and Change.org. Heather Mansfield is sharing the following materials: [PPT] Powerpoint Presentation
Nonprofit Blogging 101Wednesday June 11th 9:30 AM to 11:30 AM
Trainer(s): Britt Bravo, TechSoup
Are you considering adding a blog to your nonprofit's web site, or are you just starting one and need some advice? This session will help you strategize about how to use a blog as part of your nonprofits' communication plan. You'll also learn how to write a post, create links, add a photo, increase comments and traffic, and measure your blog's statistics. We'll also cover how to do outreach to ask bloggers to get the word out about your cause. Britt Bravo is sharing the following materials: [PDF] Blogging and Nonprofit Technology Resources
Spin 101: Media Boot CampWednesday June 11th 9:30 AM to 4:30 PM
Trainer(s): Josh Seidenfeld, the SPIN Project
Organizers and Activists: Learn to make your voice heard, get your message communicated, and your story told in a fun, interactive workshop that features role-playing, op-ed and other writing assignments, and practicing 'sound bites' on camera.
Josh Seidenfeld is sharing the following materials: [PDF] Framing and Messaging
[PDF] Spokesperson Skills
[PDF] Strategic Communications Planning
[PDF] Tutorial - Strategic Communications Planning
Writing to Make NewsWednesday June 11th 9:30 AM to 12:30 PM
Trainer(s): Jon Anderson
Use the power of story to get in the news. In this workshop, we will work on ways to sharpen our eyes, our ears and minds, to improve our sense of what makes a good story. We'll discuss how to start a story, what goes into the "gee-whiz paragraph" and how to write a "kicker" ending. We'll start with ideas (bring some) then work out specific game plans for shaping them. The challenge, as in all writing, is to get people interested in what you -- and your group or organization -- are all about. There are no resources available to download for this session.Incorporating Video into Nonprofit MessagingWednesday June 11th 1:30 PM to 4:30 PM
Trainer(s): Michael Hoffman, See3
Nonprofits have great stories to tell. But how do you compel supporters to give their money and time? What messages resonate in your community and how can you amplify these messages to reach new audiences? In this half-day training, we'll guide you through the world of nonprofit video from inception to distribution using your own organization as a template.We'll begin with a look at video from 10,000 feet: the importance of documenting your work on an ongoing basis and why it's necessary for every nonprofit to get their story out there, no matter how small the budget. Where's the story in your organization? In the interactive portion of the training, we will cover effective storytelling and the practical considerations of creating a video—tailoring our discussion using real-world audience examples. How do you turn your story into a successful video campaign? Through a discussion of best practices and case studies that yielded measurable results, you'll walk away knowing how to create a successful distribution plan for your video assets. Michael Hoffman is sharing the following materials: [PPT] Powerpoint Presentation
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