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Making Media Connections 2008 - Conference Materials
Community Media Workshop
Connecting the Community with Media, the Workshop promotes news that matters... through coaching and training that reaches about 2,000 nonprofit communicators a year.
MMC 2008 SPONSORS
CONFERENCE PARTNERS
Making Media Connections 2008 - Conference Materials
Wednesday June 11, 2008 – Thursday June 12, 2008
Below you will find materials and resources that our conference trainers shared or referenced during conference sessions. You are welcome to download any of the resources available here.
In addition to conference materials, you can also access audio recordings of various sessions. Special thanks to <a target="_blank" href="www.chicagopublicradio.org/amplified">Chicago Amplified</a>, a project of Chicago Public Radio, for recording and hosting conference audio files.
Not long ago many of us at nonprofits felt the Internet was a frill we could skip, either because our constituents were not on-line or because our work was here in the "real world." Many more now see value in the tools and excitement around new media and sense its potential to help us advance our missions and build our organizations.
Get updated on what's changed, what's coming down the road at us, and why at the Community Media Update, capping off Community Media Workshop's annual conference there.
Panelists: Charles Benton of the Benton Foundation, Britt Bravo, Tech Soup; Pierre Clark, Chicago Digital Access Alliance; Beth Kanter, Beth's Blog, and Heather Mansfield, Diosa Communications and Thom Clark, moderator will look at how trends have changed the ways that nonprofits look at new media and what changes we should look for in the coming year.
Local presenters will demonstrate best practices: Antonio Garcia, Firebelly Foundation, will show off the Reason to Give campaign, Tania Unzueta will discuss RadioArte's New Routes for Immigrant Health collaboration, and Dan Weissmann will show off Vocalo's integration of radio and new media.
There are no resources available to download for this session.
Editorial Boards
Thursday June 12th 9:45 AM to 10:45 AM
Trainer(s): Audio available
Listen in as Bruce Dold, Tracy Baim, Dan Haley, and John Zimmerman answer the question: How does an organization present its issues to persuade news outlets to take a position on them?
There are no resources available to download for this session.
Incorporating Video into Nonprofit Messaging
Wednesday June 11th 1:30 PM to 4:30 PM
Trainer(s): Michael Hoffman, See3
Nonprofits have great stories to tell. But how do you compel supporters to give their money and time? What messages resonate in your community and how can you amplify these messages to reach new audiences? In this half-day training, we'll guide you through the world of nonprofit video from inception to distribution using your own organization as a template.We'll begin with a look at video from 10,000 feet: the importance of documenting your work on an ongoing basis and why it's necessary for every nonprofit to get their story out there, no matter how small the budget. Where's the story in your organization? In the interactive portion of the training, we will cover effective storytelling and the practical considerations of creating a video—tailoring our discussion using real-world audience examples. How do you turn your story into a successful video campaign? Through a discussion of best practices and case studies that yielded measurable results, you'll walk away knowing how to create a successful distribution plan for your video assets.
Listen in to hear Don Hayner, Miriam Lopez Salinas, Cate Cahan, and Carlos Hernandez Gomez discuss what beats are strong and when to pitch a beat reporter verses an assignment editor.
There are no resources available to download for this session.
MySpace, YouTube, Facebook and Change.org Training for Non-Profit Organizations
Wednesday June 11th 9:30 AM to 12:30 PM
Trainer(s): Heather Mansfield, DIOSA Communications
Increase your visibility on the Internet, recruit new donors and e-newsletters subscribers, and build online community around your organization's mission and programs at little to no cost to your organization. An in-depth look at how nonprofit organizations can utilize Web 2.0 tools – such as MySpace, Facebook, You Tube and Change.org.
Audio available
[PPT] Powerpoint Presentation
Now that you've perfected your communications strategy, pick up the 2008 Getting on the Air, Online & Into Print media guide and begin pitching your story to over 4,000 media contacts.